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The Sushi Economy >> Fast Company | A Fishy Expedition [A] fascinating account of the transformation of raw fish and vinegared rice from a Japanese street snack to an economic indicator of an emerging Western-style business culture [book link].
June 23, 2007
Nina created The Sorted Book Project. We decided to take a stab at it with business book titles. Read from top to bottom.
June 22, 2007
What Your Boss Means By "Risk" Is Changing: Opportunities Created by the New Risk Management By Adrian J. Slywotzky With Karl Weber Authors of The Upside We have some good news and some better news for corporate risk managers. The good news is that risk--once a mere afterthought in the world of corporate management--is moving toward center stage.
David's Blueprint to a Billion is still getting quite a bit of coverage after being out for over a year. Here are a few links you may have missed: An interview on ABC News (link on the right side of the page). Billion dollar companies have exponential financial growth (example: Google that went from 15 million to one billion in a mere four years) and follow seven unique managerial practices.
I am listening to the keynotes at Tools of Change. Manolis Kelaidis is talking about his bluebook project. He has prototyped a book that will interact with other devices.
June 20, 2007
MarketingProfs applies Levitt's marketing myopia to "green" businesses. When creating environmentally friendly products, businesses can easily fall into the marketing myopia trap; that of, focusing too much on the green benefits. It seems the majority of consumers won't go out of their way to buy a product simply because it's green.
I got on a plane early this morning to head for California. I am attending O'Reilly Tools of Change Conference in San Jose. A bunch of folks are here to talk about the future of publishing.
June 18, 2007
InBubbleGuy tackles the definition of sport (and yes, there is a business tie-in).
June 15, 2007
If you're an author, you'd probably enjoy these 10 questions with our favorite bald guy. To get you started, here's the first question: 1) With 172,000 books published in 2005 in the US alone, it seems like everyone is doing it now. Is a book still a good way to distinguish my ideas?
June 14, 2007
A review copy of Karma Queens, Geek Gods & Innerpreneurs just arrived, accompanied by three types of sunscreen* to highlight three of the nine the consumer types identified in the book: "culturecrosser" (one sun, one world, one bottle), "e-litist" (care for your skin the way you care for the earth), and "parentocrat" (an umbrella of protection in every bottle). Ron Rentel and Joe Zellnik have identified 9 types that are shaping today's marketplace. The premise is that if you learn about the different consumer types and develop a "c-type" of your own consumer, "you'll not only gain insight into your brand and business, but you'll also become empathetic with your user in ways that can help make your decision-making process easier and more automatic.
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