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By Michael Iva
So, you've got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses motivated by fear or possessiveness. In this wide-ranging manifesto, Iva offers you ways to persuade someone to embrace your idea, to not be swayed by negative responses, and to utilize your creativity.
March 07, 2007
By George Reavis
The contact point between your customers and your company is at the front door, at the front counter, on the frontline. And most of your frontline associates are very competent people who can do the work, but George Reavis warns that most companies fail to make the distinction between perfunctory performance and enthusiastic engagement. Here he offers tools for providing the right kind of motivating feedback to jumpstart a cycle of engagement between management, frontline employees and customers.
By Mitchell Gooze
Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. Your value acceleration, not just value creation, is the metric to determine your enterprise's success.
February 06, 2007
By Richard Oliver
It is a common theory that successful people live their lives like a project plan, so we struggle to shape our lives along a pre-determined path. Instead, Oliver asserts that that the majority of people, many of them very successful, make it up as they go along. This smart manifesto offers a convincing and well-researched argument encouraging us to do a little drifting.
By Larry Winget
This is a manifesto's manifesto and an absolute ChangeThis reader must-read. Here, Larry Winget is everything you know him to be: upfront, relentless, hilarious, and full of wisdom about giving and getting business advice.
January 10, 2007
By Jonathon Flaum
The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another unfulfilling day at the office. But it doesn't have to be that way. Jonathon Flaum shows you how to find meaning in your every day work.
By Jeanne Bliss
"Rate your experience from 1 to 10." "Would you recommend our company?" We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan to actually make our customers happy with our services.
By Aly Hensler
30 Days-Notice is a countdown to Aly Hensler's final day as a traveling saleswoman, with each chapter chronicling a day in that month. In a foray into creative nonfiction, we at ChangeThis have the honor to share two of those days with you. "No one expected me to leave. In a world of shifting loyalties and job hopping, Widgets Inc. is the kind of rare place that people retire at, where a sales representative can pull in a comfortable base salary, company car, and expense account."
December 03, 2008
By John Gerzema
Today's housing bubble and the tech stock bubble from the last decade reveal a widening gap between market speculation and how typical Americans value things. If you thought those bubbles were bad, get ready for another, even bigger one on the horizon that represents over $4 trillion dollars in S&P market capitalization. That alone makes it twice the size of the sub-prime mortgage market. But, unlike other bubbles, the assets that are at risk cannot be traded away or hedged against uncertainty. Rather, they are the fundamental drivers of competitive advantage for most companies—their brands.
November 06, 2008
By Jon Gordon
You would have to live on another planet not to notice the plethora of business books and articles discussing the importance of developing a positive organizational culture at work. The research is clear. Positive leaders, positive work environments, and positive engaged employees produce positive results. However, if building a positive business is so important and beneficial, then we are left to wonder, "Why aren't more companies, more positive?" Why are there not more people skipping through the halls, smiling at their co-workers and loving their job? Why do more people die Monday morning at 9am than any other time? Why does negativity cost companies 300 billion dollars and sabotage teamwork, careers, morale and performance?
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