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Guru Red Manifesto

By Mike Smock

Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! MIKE SMOCK offers his collection of practical truths on honest American entrepreneurship. Build meaningful, profitable organizations that strive to attract customers, not investors, and build loyalty, not headcount.

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September 07, 2004

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LESS

By Bruce Kasanoff

Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. Improve your customers' lives: Clone your best people! Anticipate your customers' needs! Make a don't-do list! (Item #1, don't ask for your customers' account number three times in one call!) Be flexible! Fix your customers' problems before your customers even know they have them! And above all, simplify, simplify, simplify!

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September 07, 2004

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What's wrong with Atkins?

By Physicians Committee for Responsible Medicine

According to Physicians Committee for Responsible Medicine, not only are high-protein low-carb diets unlikely to be effective tools for keeping the weight off, but they be harmful to your health. Meat protein-heavy diets such as Atkins have been shown to dramatically increase susceptibility to colon cancer, heart disease, kidney malfunction, and osteoporosis. To top it off, studies show that weight loss under Atkins, even in the short term, is no better than that achieved with with traditional low-fat diets.

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September 07, 2004

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How to Defeat Terrorism

By Benjamin Kuipers

Terrorism expert Benjamin Kuipers lays out a step-by-step process for defeating terrorism. Calling the Iraq war a major step backward in the fight against terror, Kuipers writes that mutual trust between communities is an important weapon against the spread of terrorism, as is trust between those communities and their authorities. Once trust is established, Kuipers claims, people turn terrorists in to the police.

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August 25, 2004

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Before It Happens to You

By Jonathan Sackner Bernstein M.D.

This manifesto could save your life. Every single one of us is at risk of heart attack and disease, and a simple daily regimen can help stave off such heart problems, says Dr. Jonathan Sackner-Bernstein. A well-respected cardiologist and lecturer, Dr. Sackner-Bernstein has extensively investigated the effects of betablockers on patients with heart failure. The results are so encouraging, and the regimen so safe, that he advocates it to almost anyone. The hidden signs of heart problems begin in your 20s, and Dr. Sackner-Bernstein's findings and advice are helping people live longer, healthier lives. Find out how.

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August 24, 2004

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How To Get Better Teachers—and Treat Them Right

By Chester E. Finn Jr.

To start producing better students, we need to find better teachers. To do that, Chester E. Finn, Jr., a distinguished visiting fellow at the Hoover Institution, proposes taking a common-sense approach to lure our best and brightest to join the profession: deregulate teaching, and pay outstanding teachers more than mediocre ones. In addition, Finn suggests improvements to how we train teachers, so they can offer better-quality instruction to students.

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August 24, 2004

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The Corporate Weblog Manifesto

By Robert Scoble

Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one of the best-known blogging personalities on the Web.

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August 24, 2004

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The Art of the Start

By Guy Kawasaki, Shawn Welch

A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good. Plus, his brilliant FAQ's (frequently avoided questions) will answer almost all your fears about starting a new business.

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August 13, 2004

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Stop Child Executions

By Amnesty International

'Death for a 17-year-old?' AI, on their campaign to stop executions of child offenders in America and worldwide. Although it violates international law, the United States remains one of only eight nations that still practices child executions. Amnesty International reports with stories about child offenders around the world who have been executed or who are currently on death row. Since 1990, the United States has executed more child offenders than all other nations combined. Read more to find out how you can help stop the executions.

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August 13, 2004

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Kill Your Children

By Tyler Lackey

A spoon full of sugar makes the medicine go down, but what do years of sugar-rich beverages do to our children? Tyler tells us how sugary drinks may 'Kill Your Children.' Lackey artfully delivers facts that should scare any conscious parent. He presents a simple solution: don't drink sugar. Of course, it's much easier said than done, since sugar-rich drinks endlessly fill supermarket aisles.

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August 13, 2004

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Guru Red Manifesto

LESS

What's wrong with Atkins?

How to Defeat Terrorism

Before It Happens to You

How To Get Better Teachers—and Treat Them Right

The Corporate Weblog Manifesto

The Art of the Start

Stop Child Executions

Kill Your Children

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