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By Chris Anderson
Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.
December 14, 2004
By Mark Ramsey
For every Spider-Man 2, there are a dozen Catwomen. For every Alien, a dozen Alien vs. Predators. Hollywood knows how to produce, write, and direct great films; it's just that they so rarely bother to make the effort. Between the niche Indie and the brainless blandbuster are the great movies that thrill our senses and move our hearts. Better movies CAN make more money if we prove we want them. Hollywood, DON'T insult our intelligence, DON'T waste our time, DON'T sell us your snake oil any more. Raise the bar NOW!
By Jennifer Rockne
Our children are being bombarded with commercial messages for more hours of their day than ever before, not at home, not on TV, not on the computer, but in their classrooms. Jennifer Rockne exposes the way corporations are buying up our schools, and in the process, our kids.
November 30, 2004
By Michael Briggs
Trade in your Prius and buy a VW! What's better than hybrids and better than fuel cells? According to UNH researcher Michael Briggs, the answer is Biodiesel. Read his manifesto to find out why biodiesel is cheaper and more environmentally-friendly to produce, ready for large-scale production, and usable in existing automobiles. The results may surprise you.
By Halley Suitt
As blogging has crept into the mainstream, the question's no more "what's a blog", but why or how do you blog? Halley Suitt, author of one of the most popular blogs, explains her own unique perspective.
By Demos
Rap infects all popular culture. The Jubilee campaign led to billions of dollars of developing world debt being written off. Linux is one of the biggest challengers to Microsoft. The Sims is one of the most popular computer games ever. These developments have one thing in common: they were all driven by Pro-Ams, innovative, committed and networked amateurs working to professional standards... According to many commentators, the 1990s were a decade in which large corporations were rampant, their control over society virtually unchallenged. Yet the rise of Pro-Ams suggests counter trends were at work as well.
By Dean Esmay
In 6 years, the world's population will hit 7 billion. Despite the worries, however, there is no evidence of an overpopulation problem, not even close. Read Dean's manifesto for the facts.
November 16, 2004
By Seth Godin
Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how.
By Robert Garmong
"The very existence of the FCC is a flagrant violation of the right to free speech.". After the infamous "wardrobe malfunction" at the Superbowl, Robert Garamong says, things have gone from bad to worse. Before we give the FCC even more power to censor the airwaves, we ought consider whether the government should have such authority at all!
By Dave Balter
There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from the Founder of BzzAgent and it will all come together.
November 02, 2004
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