Blog / ChangeThis
By Thomas Barta, Patrick Barwise
"You're an expert or manager in, say, marketing, IT or distribution. Maybe you're even the head of that function—the CMO, CTO or Distribution Director. You and your team have come up with a great idea that—if executed—will significantly benefit the company. But, like most important proposals, in order to be implemented, it will need the support of several other departments. Without that support, nothing will happen. Here are five ways to achieve it."