Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways

Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways

By William C Taylor

Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places. Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value.

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Book Information

Publisher: Portfolio
Publish Date: 09/20/2016
Pages: 272
ISBN-13: 9781591847755
ISBN-10: 1591847753
Language: English

What We're Saying

December 06, 2016

These eight books, the top in their category, make up the shortlist for the 2016 800-CEO-READ Business Book Award. READ FULL DESCRIPTION

November 02, 2016

The following five Leadership & Strategy books will help guide you, your company, and your people through growth, through evolution, through reinvention. Each of these books will act as a lantern to make the forest a little less dark, and the way forward a little more clear. READ FULL DESCRIPTION

November 01, 2016

If you're going to read 40 business books published in 2016, make them this 40—or, I suppose, choose from among them. READ FULL DESCRIPTION

Full Description

Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places. Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't just belong to geeks designing mobile apps and virtual-reality headsets, or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things in simple settings such as retail banks, office cleaning companies, department stores, small hospitals, and auto dealerships. William C. Taylor, cofounder of Fast Company and best-selling author of Practically Radical, traveled thousands of miles to visit these hotbeds of simple brilliance and unearth the principles and practices behind their success. He offers fascinating case studies and powerful lessons that you can apply to do ordinary things in extraordinary ways, regardless of your industry or profession. Consider, for instance, how... -Miami Beach's dazzling 1111 Lincoln Road reimagined the humble parking garage as a high-profile public space that hosts weddings, yoga classes, and celebrity gatherings.
-USAA, the financial-services giant that provides soldiers and their families with insurance and banking products, inspires frontline employees to deliver legendary service by immersing them in military culture.
-Pal's Sudden Service, a fast-food chain with a cult following, serves up burgers and fries with such speed and accuracy that companies from other industries pay to learn from its astonishing discipline.
-Lincoln Electric, a manufacturer based in Euclid, Ohio, dominates its ultracompetitive markets with a fierce devotion to quality and productivity. But the key to its prosperity is a share-the-wealth model that gives everybody a sense of security and a piece of the action. It has maintained a strict no-layoff pledge since 1958. As Taylor writes: "The story of this book, its message for leaders who aim to do something important and build something great, is both simple and subversive: In a time of wrenching disruptions and exhilarating advances, of unrelenting turmoil and unlimited promise, the future is open to everybody. The thrill of breakthrough creativity and breakaway performance . . . can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what's possible in their fields." Simply Brilliant shows you how.

About the Author

Bill Taylor is a cofounder of Fast Company, author of Practically Radical, and coauthor of Mavericks at Work. He has published essays and interviews with CEOs in the Harvard Business Review, and blogs regularly for HBR. He has written management columns for the Sunday Business section of the New York Times and for the Guardian.

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