End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

By Rita Gunther McGrath

A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 06/04/2013
Pages: 240
ISBN-13: 9781422172810
ISBN-10: 1422172813
Language: English

What We're Saying

December 23, 2013

Click on the links below to read more about our choices for the top books of 2013, as well as the books that made our category shortlists. We will be announcing the Best Business Book of 2013 at our (mostly) annual We Believe in Books party in NYC the second week of January. Stay tuned! READ FULL DESCRIPTION

December 17, 2013

The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the General Business category. . READ FULL DESCRIPTION

August 07, 2013

The Financial Times & Goldman Sachs Business Book of the Year longlist has been announced. It is, as Andrew Hill of the FT writes, a reading list that mixes low deeds and high hopes (registration required). The list includes: After the Music Stopped: The Financial Crisis, the Response, and the Work Ahead by Alan Blinder, The Penguin Press The Alchemists: Three Central Bankers and a World on Fire by Neil Irwin, The Penguin Press Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger & Kenneth Cukier, Houghton Mifflin Harcourt The Billionaire’s Apprentice: The Rise of The Indian-American Elite and The Fall of The Galleon Hedge Fund by Anita Raghavan, Business Plus The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath, Harvard Business Review Press The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn’t What It Used to Be by Moisés Naím, Basic Books The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone, Little Brown and Company Give and Take: A Revolutionary Approach to Success by Adam Grant, Viking Books The Great Escape: Health, Wealth, and the Origins of Inequality by Angus Deaton, Princeton University Press How Asia Works: Success and Failure in the World’s Most Dynamic Region by Joe Studwell, Grove Press Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg, Knopf Publishing Group Making it Happen: Fred Goodwin, RBS and the Men Who Blew Up the British Economy by Iain Martin, Simon and Schuster (I don't see that this is being released in the U. READ FULL DESCRIPTION

June 13, 2013

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business, Harvard Business Review Press, 204 pages, $30. 00, Hardcover, June 2013, ISBN 9781422172810 Many books hail the end of major institutions or mainstream conventions. Rita Gunther McGrath’s The End of Competitive Advantage is one of these books, but it is unique among its peers. READ FULL DESCRIPTION

Full Description

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea--that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world's most successful companies use this method to compete and win today. Filled with compelling examples from "growth outlier" firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

About the Author

Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania's Wharton School.

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