Taming The Search and Switch Customer Interview with Jill Griffin

In this interview, I talk with Jill Griffin, author of Taming The Search and Switch Customer: Earning Loyalty in a Compulsion-to-Compare World. Jill spends her time advising clients on ways to improve customer loyalty. In the interview, Jill describes customer loyalty as being made up of a combination of attitude and behavior. She also has some interesting things to say about the intersection of perception makers and perception takers in the online world. [podcast]http://www.800ceoread.com/blog/audio/taming_the_search_and_switch_customer_interview.mp3[/podcast]