In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance. Scott Stratten's new book,
UnMarketing, reminds us that marketing is really about communication--true communication with give-and-take, back-and-forth--that compels people to get together on the same page whether that page is matching up the right product to solve a problem or bringing a group together to gain momentum for a good cause. To get better at (un)marketing--yourself, your ideas, your product--reading this breezy but intricately plotted and infinitely helpful book is the place to start.
Read more about Scott Stratten's
UnMarketing and enter to
win a free copy here.
