Marketing Mismatch - A ChangeThis Manifesto

This month, ChangeThis published Marketing Mismatch: When New Won't Work with Old (Riffs on Meatball Sundae). This is consolidation of the ten Meatball Monday riffs Seth wrote leading up to the release of the book. If you followed along, it might not be a piece for you, but I imagine you know someone you could be helped by hearing the message.