The Art of the Start 2.0

When you get pregnant, you read What to Expect When you're Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start 2.0.

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is the all new edition of Guy Kawasaki's landmark publication.

Guy has totally overhauled this iconic, essential guide for anyone starting anything.

The Art of the Start has helped thousands of entrepreneurs get their businesses off the ground. Ten years later, the all new edition addresses all the changes in business since the original publication.

Version 2.0 is 64 percent longer than the first. Advice on building a strong team, creating an awesome product or service, and facing down the competition have not changed. The sections on crowdfunding, social media, and the cloud are among the most important additions, not just for investors, but for those trying to understand the information economy as well, as that material really has radically altered the landscape of businesses great and small since 2010. Guy has further highlighted the key differences between the challenges entrepreneurs faced in the early 2000's and those they face today.

He understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show readers how to effectively deploy all these new tools. And it will help them master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down the competition.