"What truly changes organizations? Small choices, made by everyone."

By implementing sweeping changes, businesses often think it's possible to do better, to earn more, and have happier employees. So why does engagement prove so difficult and productivity so elusive? In Beyond Measure: The Big Impact of Small Changes (A TED Original with Simon & Schuster), a follow up to her insightful TED talk, influential and award-winning business leader Margaret Heffernan reveals how organizations can build creative and vibrant workplace cultures and create seismic shifts by making deceptively small changes.

From her career as a noted producer, director and creator at BBC Radio, A&E and BBC Television, to her cutting edge success in the Tech world serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, iCAST, and mentor to global C-Suite executives, Heffernan has observed and implemented ideas that have helped to change the face of what business looks like today. In Beyond Measure, she draws from her years of experience as a business leader to prove that the greatest impact is often the result of small changes made within the organization, such as: cutting back on work hours, building trust between coworkers, encouraging a change of work environment, and empowering every employee as a leader. In this wise and witty manifesto, Heffernan outlines the small steps that can be taken by everyone from the CEO to the janitor to create stronger, happier and more productive company cultures.

ABOUT THE AUTHOR

Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Willful Blindness and A Bigger Prize, among others, she blogs for the Huffington Post, CBS Moneywatch, and Inc.com.