The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

Most people believe that their venture will be successful, but the Law of Market Failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after launch—regardless of how promising they sound, how much we commit to them, or how well we execute them. The good news is there are ways to flip the odds for market success in your favor.

In The Right It, Stanford lecturer and Google’s first director of engineering Alberto Savoia shares his proven plan—based on case studies, insights from his time at Google, and experience as an entrepreneur—to help readers beat market failure. Savoia offers a practical toolkit to ensure that innovators invest time, energy, and money into products and ideas that the market actually wants.

Three of the key strategies discussed in the book include:

• Collecting your own reliable market data
• Formulating a testable market engagement hypothesis
• Using pretotypes instead of prototypes to gauge market interest 

The Vice President of Amazon Retail Division, Patrick Copeland, calls The Right It, “A must read for any entrepreneur or innovator.” Similarly, Tina Seelig, Stanford professor and international bestselling author says, “Alberto’s work is incredibly powerful. This book should be required reading for all aspiring entrepreneurs.”

ABOUT THE AUTHOR

Alberto Savoia is an award-winning entrepreneur, innovator, and speaker. He teaches his unique approach for beating the Law of Market Failure in seminars and workshops at Google and Stanford University, and to organizations and entrepreneurs all over the world. Prior to serving as the director of engineering at Google, Savoia was the director of software research at Sun Microsystems.

This giveaway is brought to by HarperOne, an imprint of HarperCollins Publishers. We have 20 copies available.