ChangeThis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.
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Blog / ChangeThis
Achieving Predictable Success
By Les McKeown
"As a serial entrepreneur who has personally launched over 40 businesses, and as a consultant and coach to hundreds of business leaders, I've come to realize that the 'growth code' is out there, in plain view for anyone who knows where to look. There is indeed a code, a pattern, a DNA if you will, to achieving predictable success. The difficulty is that because most business leaders work in a limited number of business environments during their career, they don't have the opportunity to see the pattern recur often enough to successfully decode it."
Categories: changethis
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Blog / ChangeThis
Plenitude: A Statement On Economics, Ecology & True Wealth
By Juliet Schor
"Business-as-usual economics relies on stimulating GNP to solve virtually all problems. But GNP is increasingly de-linked from the well-being of most Americans. Since the mid 1970s, it has diverged from most social well-being indicators. So even if GNP does continue to grow, and the recession is officially declared over, the implications for most households are different from in the past."
Categories: changethis
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Blog / ChangeThis
HOW TO FAME: STAND OUT/GET AHEAD/THAT SIMPLE
By Richard Laermer
"We are all known. And the way we're perceived by those who know us—even those who encounter us briefly—affects our lives in tangible ways. Sadly, it doesn't matter how fantastic you are if others' perception of you is ... off. For this reason, understanding How to Fame—how to use the tools of this speedy millennium to advance your objectives—is no longer a "nice to have." It's a must-have, and whether your goal is to shape or promote your personal brand, get a job or a promotion, be smarter, or find a mate ... today, fame matters. The point here is not to be famous. Being famous is a job best left to those who care about little else. This is about being an authority and using your fame to achieve greatness. It's about getting what you want and what you deserve. And getting it right now."
Categories: changethis
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Blog / ChangeThis
The Power of Passionate Creatives
By John Hagel III, John Seely Brown, Lang Davison
"We all have passions. Some of us have been fortunate enough to pursue our passions as our professions. Most of us have not. [...] But all too often those who are passionate about their work are frustrated with their employers and bosses. They are not satisfied. Far from it. They want to do more, but they feel held back. This manifesto is for them—the "passionate creatives" of the world. Together passionate creatives have more power than they realize. But that power comes from a surprising place."
Categories: changethis
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Blog / ChangeThis
Being Open Without Giving Away the Store: The Secret Is a Sandbox Covenant
By Charlene Li
"What's often missing when leaders try to decide how open they should be is a coherent open strategy, something I call 'open-driven objectives.' With an open strategy, decision shifts from if you should be open—because social technology demands a certain amount of openness—to how open you need to be to accomplish your overall strategic goals. In today's world, organizations and their leaders must be open or suffer the consequences—distrust, leaks, resentment, and institutional sclerosis."
Categories: changethis
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Blog / ChangeThis
Interested in the Quickest Route to New Profits and Growth? Focus on Your Pricing
By Rafi Mohammed
"There is a fundamental 'profit disconnect' in business today. Companies work to bring a product to market by investing significant effort and money in research and development, distribution, and marketing strategies. But when it comes to setting a price - how businesses get compensated for their hard work and financial risk - most companies drop the ball. Critical pricing decisions are often made using arbitrary 'this is the way we've always done it' methods. Companies are shortchanging themselves every day."
Categories: changethis
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Blog / ChangeThis
Renting the Dream: Housing in America After the Great Reset
By Richard Florida
"We've reached the limits of what George W. Bush used to call the 'ownership society. ' Owning your own home made sense when people could hope to hold a job for most or all of their lives. But in an economy that revolves around mobility and flexibility, a house that can't be sold becomes an economic trap, preventing people from moving freely to economic opportunity. Not only has that piece of the American Dream grown dark, but it's also clear that financial excess in the housing sector was one of the central causes of the economic crisis. Housing sucked up far too much of the nation's and the world's capital, and too many people—already overextended by the purchase of outsized houses—used those homes like virtual ATMs to finance carefree consumption. Every Great Reset has seen our system of housing change, and this one is no different. The rate of home ownership has been on the decline for some time now. Many of those who still choose to buy homes will choose smaller ones, while many more will opt for rental housing.
Categories: changethis
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Blog / ChangeThis
Living in a Bubble: How Speculative Mania in Home Mortgages Underwrote the Great Recession
By Roger Lowenstein
"The bubble began at the dawn of the 21st century, and fed off the elixir of ultra-low interest rates. Low rates had been orchestrated by the Fed chairman, Alan Greenspan, with the steadfast support of his then-fellow Fed governor, Ben Bernanke. With credit cheap, Americans flocked to refinance their homes and to bid up the prices of new ones. This much was predictable. But the mortgage boom of the early 2000s was unlike others. A wave of unorthodox lenders sought to lure customers whose credit was judged to be less than prime—that is, subprime. These eager lenders were hailed as suburban Johnny Appleseeds, planting a mortgage in every backyard. Instead of a mere boom, they incited a social upheaval, much as did the dot.com promoters a decade earlier."
Categories: changethis
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Blog / ChangeThis
Enterprise
By Tom Peters
"Enterprise* (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that maximizes individuals' growth and elicits maximum concerted human potential in the wholehearted service of others.On the one hand, this definition is pretty high-stepping. Idealistic beyond the realm of common sense. But examine it ... one word at a time."
Categories: changethis
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Blog / ChangeThis
The Death and Life of Corporate Responsibility
By Jeffrey Hollender, Bill Breen
"Corporate responsibility—the notion that companies should include the public interest in all their decision-making—has never been so popular. Nor has it so often proved so phony. [...] Despite the surging interest in conscientious capitalism, there remains a yawning chasm between what companies say they value and what they actually do. Or don't do."
Categories: changethis