How to Transcend the Transactional: Fuel a Lifelong Love Affair with Your Customers and Employees

"This deep, human motivation—transformation—is one of the most elemental reasons people do the things they do. And it's certainly the pure, primal force underlying why they buy what they buy, read what they read and love what they love. In particular, there are three ways in which people have wanted their lives to be different throughout human history. And each of these involves a set of behavior changes that are extraordinarily difficult for people to make, without help. They want to be healthier They want to be wealthier They want to be wiser Those of us who have taken on business as our life's work must now elevate our thinking. We must dare to be different. Let's stop fixating on which pic to post on which channel. Instead, dedicate yourself and your company to the endeavor of becoming an agent and facilitator of the transformations that people want to make in their lives. Let's talk about why and how."