What If Everyone Brought Their Soul to Work?

"We've been taught that making a profit is somehow evil—that businesses are unethical and greedy and that it's only nonprofits that deliver any good in the world. It's like someone has asked us to check our soul at the door anytime we show up for work. Giving back and making a positive difference in the world is just something you do on your own time after you've collected your paycheck. But what if we told you that profit can be the fuel that empowers you to do some serious good in the world? What would happen if we intentionally tore down those walls that separate us from going to work and giving back—where everyone was given permission to do good while they did their work? Think about how that would even affect your customers; how do you think they'd react if they were given the chance to see the kind of positive impact the dollars they spend can have on the world?"