Bringing Passion and Evangelism Together in Your Business: The Unquenchable Spirit of Co-Creation

"Do you co-create value with others? Do you understand—deep in your gut—that you cannot succeed in the future by going at it alone? Co-creation means banding together with another organization or person to build something together that you could not have built alone. To do this right, you must intertwine your futures together in a highly significant manner. Taking a step like that requires the heartfelt belief that the two of you are much better off together than you were on your own. This belief must survive obstacles, setbacks, delays, disappointment, and even (gasp) looming failure."