The 2017 Trust Outlook: A Look at the Landscape and Impact of Trust from The Boardroom to the Living Room

"Right now in the U.S., a lack of trust is costing organizations billions of dollars each year. Regardless of size or industry, trust is a factor whose presence can lead to huge rewards but whose absence can mean devastating losses. This is the case both internally with employees and externally with customers because trust doesn't stay within the confines of one area of life or business. When corporate and business leaders understand and act on the importance of trust, how it is measured, and how it is built, they will reap tremendous benefits throughout their organizations. From bottom-line profits to employee retention, the business case is clear for this study, understanding, and building of trust. [...] Increased trust leads to better organizations and more trusted industries."