CAUSE! A Business Strategy for Standing Out!
Jackie,
Kevin Freiberg
May 04, 2016
"There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better. Their success and confidence come from defining their business as a cause. Their confidence attracts and unleashes talent, accelerates innovation, strengthens brand reputation, moves markets, allows the organization to move with speed and agility, stimulates investments, and creates long-term growth."