3 Strategies to Persuade Any Audience

"While it takes skill and practice to be a great persuasive speaker, anyone can do it. It's all about understanding your role as a speaker, knowing the audience you're talking to, and appealing to your audience's hearts and minds. In order to best accomplish this, the world's best speakers use a variety of arguments and strategies, most of which can be summed up into the three rhetorical appeals: ethos, logos, and pathos. When used effectively, these three appeals can be powerful tools for achieving a speaker's persuasive goal."