The Customer Room: Grow Your Business by Improving Customers' Lives

"The Customer Room is the glue that unites a leadership team to focus and improve customers' lives to earn the right to growth. Building a customer room to step leaders and the organization through your customers' lives and walk in their shoes monthly, quarterly, and annually is one of the most robust actions you can take to align leaders and drive customer-driven action. It engages leaders personally in customers' lives and unites them to make decisions. It establishes an accountability forum that transcends most governance meetings on the subject, where projects are reported but engaging in understanding and improving customers' lives is not always built-in."