Jars of Clay: Solving the Water Crisis in Guatemala

"In the high country of Guatemala, you'll find a self-proclaimed 'Social-preneur' CEO with degrees from Notre Dame and Wharton Business School who is on a mission to solve perhaps the biggest problem Guatemalans face in their everyday lives: unsafe drinking water. And, to accomplish that goal, this modern thinking business leader is using technology used by the ancient Romans, Egyptians, and Mayans, who laboriously used large clay water receptacles that were used to store fresh drinking water. These early versions of the modern filter took a terribly long time to manufacture and it was virtually impossible (and certainly impractical) to replicate on a large enough scale to solve a countrywide water filtration problem. But, after a Guatemalan professor discovered how to efficiently build a modern version of those receptacles and turn them into effective and culturally accepted water filters in a fraction of the time, opportunity came knocking for Ecofiltro CEO Philip Wilson and his company."