You—According to Them: Accelerating Career Success By Understanding—and Boosting—Your Reputation

"'Reputation' is not a line item we can find on a corporate income statement. But honestly, it should be. Instead it's lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses. And yet, the accountants can't assign a specific number to it. Think about that for a moment. Companies can leverage the incalculable perceptions of a great reputation (their brand) into bottom-line success and a very real corporate advantage. Sadly, there's also the flip side. Companies can totally crash and burn because of negative reputations, despite solid product offerings. Perceptions may be unquantifiable, but they are infinitely powerful."