The Passion Conversation: A Guide for Falling Madly in Love with the People your Business Serves

"Passion fuels word-of-mouth conversations and excitement. Our passions make us happy and let us know that life is worth living. They motivate us to do remarkable things. When we are passionate about someone, we really do talk about that person all the time. We're eager and excited to share the tiniest details. Spend just a few minutes around a new parent and you'll see what we mean. Passion is not something you own; it's something you pass forward. So if you take the time to understand your own unique passion conversation—and yes, we believe everyone has them—as well as the ones that excite those you serve, something amazing will happen."