The How Manifesto: Why How Business Gets Done Around the World is the New Competitive Advantage, and New Metrics for a New Reality

"'How?' is not just a question. HOW is the answer. HOW. We'll see that word a lot in this manifesto. Simply stated, HOW is the belief that in our more interconnected and interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior—HOW we do what we do. The days of "It's not personal; it's just business" are over. We truly have entered the Era of Behavior. Leaders have become successful at measuring "how much" by out-selling and out-spending. But instead of asking "how much", we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before."