Economic Integrity: How Wealth Is Built on Trust and What That Means for Our Future
Anna Bernasek
April 07, 2010
"For too long, the economics profession has minimized the critical role of cooperation in economic activity. Emphasis on the individual has risen above all else and overshadowed the profound ways we depend on each other. You may have heard a successful businessperson boast, 'I did it all myself.' I want to interrupt at that point. Every successful business requires the cooperative effort of many people—the banker who believes in the business plan, the customer who trusts the product, the employee who devotes precious time to the business and its owners."