The 2018 Business Book Awards
Business Book of the Year
Winners Take All: The Elite Charade of Changing the World by Anand Giridharadas | Alfred A. Knopf
Helping businesses do better by their customers and communities—even the world—is unquestionably a good goal and one that many business books have aimed for over the years. A narrative has formed, however, that business is the best force for doing good and making a positive change in the world. Anand Giridharadas dispels this myth in Winners Take All, explaining how the philanthropic endeavors of powerful, private industry interests end up perpetuating the very social ills they are attempting to alleviate.
As Ayanna Pressley stated in her campaign for Congress in Massachusetts last year, “The people closest to the pain should be closest to the power.” Right now, they aren’t even in the room when their future is being discussed, let alone at the table where decisions are made. That disconnect needs to be addressed and corrected, and—while many of the best books of 2018 grapple tangentially with that reality—Winners Take All does so directly and unapologetically, taking many of the truisms of our industry to task along the way. Businesses can’t solve all social ills, but with the eye-opening perspective offered by Giridharadas, they are less likely to be the cause of them.
Category Winner
Leadership & Strategy
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brene Brown
Category Winner
Management & Workplace Culture
That's What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together by Joanne Lipman | William Morrow
Category Winner
Marketing & Sales
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin | Portfolio
Category Winner
Creativity & Innovation
Mismatch: How Inclusion Shapes Design by Kat Holmes | MIT Press
Category Winner