Peter Sheahan has spent a decade teaching individuals and companies how to make it happen--how to position effectively in the market and find opportunity where others cannot. Author of six books, including the international bestsellers Fl!p and Generation Y, Sheahan has established himself as a highly successful entrepreneur with his international thought-leadership practice and as the CEO of ChangeLabs, a global consultancy building and delivering large-scale behavioral change projects for clients such as Apple and IBM. Sheahan has worked with some of the world's leading brands in the area of innovation and behavior change, including Google, Goldman Sachs, News Corporation, Harley Davidson and GlaxoSmithKline.
