KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to "Inc., "the "Wall Street Journal, " and "Harvard Business Review." Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles.
Tahl Raz is an editor at "Fortune Small Business." He's written for "Inc." magazine, the "Jerusalem Post," the "San Francisco Chronicle," and "GQ." Raz lives in New York City.
