Ed Keller is the CEO of the Keller Fay Group, and has been called "one of the most recognized names in word of mouth." The publication of his first book, The Influentials, has been called a "seminal moment in the development of word of mouth." He is a past President of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. He lives in New York. Brad Fay is the Chief Operating Officer of the Keller Fay Group. Brad won the Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay's TalkTrack(R), a continuous measurement system for all consumer conversations about brands and companies, both offline and online. He lives in New Jersey.
