Jackie Huba is the author of the book,
Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty:
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and
Citizen Marketers: When People are the Message. Jackie is also a
Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought-after keynote speaker, her work has frequently been featured in the media, such as the
Wall Street Journal, the
New York Times, BusinessWeek, and
Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas.
